Hello, I'm Nancy Dunham

About Me

I have a bachelor's degree in journalism and a graduate degree in creative writing. I started my career as a newspaper journalist and still consider myself such.

The truth, though, is that for the past few decades, I've worked as an editorial director, managing editor, principal analyst, marketing copywriter, content writer, editor and director and  conference chairperson and speaker.

I live in Tucson, Arizona with my three beloved cats.


A Selection of Articles

How Dealers Can Win Over Gen Z Buyers

This article initiates a series analyzing this year’s Urban Science/Harris Poll survey. The survey delves into consumer perceptions of the relevance of the traditional automobile dealership model.

This year’s Urban Science/Harris Poll offers welcome news for dealers looking to boost profits, gain customers and build loyalty. Data shows Generation Z consumers highly value dealerships, even more than just a year ago.

That’s significant news for dealers. Not only are Gen Z consumers – those born

Auto Insurance Shopping Booms, Reports TransUnion

U.S. shoppers, specifically in the West and Midwest, increased auto insurance shopping in the first quarter of 2024, a 6% increase compared to Q1, according to new research by TransUnion. The specific figures are proprietary.

The increase is in keeping with TransUnion's recent report, which notes that current high interest rates have left many consumers scrambling to afford major purchases. New-vehicle loan originations with Annual Percentage Rates (APRs) of 5.9% and lower increased to 39% in

When Time Stands Still

Want to impress your vehicle-buying customers? Stop wasting their time.

A new study from CDK Global Research & Insights shows that more than half (54%) of vehicle buyers are unhappy that their buying experiences took three-plus hours to complete. Dealers need to shorten transaction time to no more than two hours to turn customer results around, reports CDK.

“Despite the expansion of the direct-to-consumer retail model across the U.S., consumers still prefer the brick-and-mortar dealership expe

Today's World of Auto Retail

Wards Intelligence surveyed dealers throughout the U.S. to chart retail automotive's present health, electrification challenges and future opportunities. This is part of a series analyzing our survey results.

There is no precedent for the current state of the retail auto industry. The worldwide pandemic and a shortage of chips and other car parts have slowed or stalled vehicle availability. Low supply and high demand are a boon for dealers. Despite manufacturers’ prohibitions, many boost new-ca

10 Things You May Not Know About Tesla, Inc.

Since the introduction of the Tesla Roadster in 2008, fans of performance and green technology have flocked to Tesla’s electric cars. Here a few things you may not know about the pricey, innovative rides.

1. Elon Musk is not an original Tesla founder ...

Although Musk has become synonymous with Tesla Motors as the company’s CEO and product architect, the venture existed before he got involved. Founders Martin Eberhard and Marc Tarpenning started Tesla in 2003 in an attempt to “solve a real pro

Don't ignore F&I customers on used-car lot

If dealerships don't approach pre-owned car buyers with the same enthusiasm they show their new-car buyers, they're losing money. That's especially important now that stores are seeing a major influx of off-lease and other pre-owned cars.

"We spend every bit as much time with our used-car customers as we do our new-car customers," said Tyler Corder, CFO of Findlay Automotive Group, which has 28 stores in five states and is headquartered in Henderson, Nev. "The key is getting the finance manager

Contact Me

My inbox is always open and my voicemail is always clear. You can contact me with the contact form here or with the details below:

Email: NancyDunham@gmail.com
Phone: 703-850-1239

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